Turn It Up

Turn It Up — Lovelyz, one of the second generation's most underrated vocal groups, bring their crystalline, fairy-tale-tinged pop to a track built for lift. The production is bright synth-pop with a buoyant beat, sparkling layers, and the airy, high-register melodic sensibility Woollim Entertainment cultivated as the group's house style. The title invites energy, and the song answers with an upbeat, feel-good drive about raising the volume on a feeling, letting music carry you past whatever weighs you down. Vocally Lovelyz lean into their strength — clean, soft, harmonized voices that blend into something almost choral, prioritizing prettiness and precision over grit. The lyric essence is escapist and uplifting, music as the cure for a heavy heart, turn it up and let go. Culturally Lovelyz held a distinctive lane: less concept-driven spectacle, more consistent melodic craft, a group beloved by fans for songwriting quality even as they flew under the mainstream radar. The listening scenario is mood-elevation — a workout warm-up, cleaning the apartment with the speakers loud, the playlist when you want shimmer and momentum. It's comfort food for fans of melodic K-pop, the sound of a group that always understood the pleasure of a well-built, sky-reaching chorus.