How We Do

"How We Do" operates as a confident communal declaration — Loco addressing his scene, his collaborators, and his audience with the easy authority of someone who has earned the right to speak for a particular cultural moment. The production is lean and deliberate: a sample-adjacent loop with organic warmth, drums that hit with tactile satisfaction, and a minimalist approach to adornment that lets the lyrical content carry the weight. There's a lineage visible here — the Korean underground hip-hop tradition of the early 2010s that prioritized craft and community over commercial visibility — but filtered through the production sophistication that Loco developed through his AOMG tenure. His delivery is characteristically fluid, built on breath control and rhythmic intelligence rather than aggression, the verses arriving in smooth, interlocking phrases that feel inevitable rather than labored. Lyrically the song documents a lifestyle and creative philosophy simultaneously — how work gets done, how relationships sustain themselves, how authenticity functions as both value and strategy. It rewards attentive listening; the second and third passes yield internal rhyme schemes and structural jokes that the surface confidence initially conceals. Best heard among people who understand the specific references being made.