That That

"That That" is a cultural event as much as a song — PSY's 2022 comeback produced by and featuring SUGA of BTS, a collaboration that bridged two distinct generations of Korean pop while creating something genuinely new from both lineages. SUGA's production fingerprints are all over the track: the deliberate groove-based approach, the contrast between sparse and full sections, the sophisticated arrangement that rewards close listening while remaining immediately accessible. The track deploys country-western influences — twanging guitar, a loping rhythm — filtered through Korean pop's maximalism in a way that feels playful rather than pastiche. PSY's vocal delivery is confident and loose, clearly energized by the partnership, while SUGA's rap verse arrives with the controlled energy of someone who has long since mastered the studio environment as his primary instrument. Lyrically, the song celebrates good energy and momentum with a directness that doesn't reach for metaphor — it's about feeling alive and dancing, executed with the craft of two people who have both occupied the center of pop culture and understand what that means. The music video, featuring elaborate Western-inflected choreography and visual gags, is inseparable from the song's reception and cultural impact. Best at a level that fills a room.