Oh My!
SEVENTEEN
"Oh My!" is Seventeen in soft focus — a mid-tempo pop song with a shuffling, brushed-sounding drum pattern, a bassline that walks rather than pounds, and layers of clean electric guitar that shimmer instead of drive. The mix is unusually warm and roomy for a title track; nothing is compressed into the front of your face. Vocally the group plays it airy, with Jeonghan and Joshua's lighter timbres leading the verses and the raps delivered with the volume turned down, half-sung. The hook is built on a small vocal gasp of a phrase that lands like a genuine involuntary reaction, which is the whole idea: the song is about the physical embarrassment of a crush, the way your body announces the feeling before you've decided to have it. From the YOU MAKE MY DAY EP in 2018, it's the group's most convincing argument that they could do restraint — the era where they proved the thirteen-member wall of sound was a choice, not a necessity. It's a song for late spring, for the bus ride when you're rereading a message that probably meant nothing, for the specific pleasure of a feeling you have no intention of acting on.
medium
2010s
warm, airy, uncrowded
South Korea
K-pop, Pop. soft shuffle pop. giddy, bashful. stays airy throughout, a small involuntary gasp of a hook capturing a crush's onset. energy 5. medium. danceability 6. valence 8. vocals: airy, light timbres, half-sung rap, restrained. production: brushed drums, walking bass, shimmering clean electric guitar, roomy mix. texture: warm, airy, uncrowded. acousticness 4. era: 2010s. South Korea. late spring bus ride rereading a message that probably meant nothing